Privacy policy
1. Introduction
Below, we provide information about the processing of personal data when using the Franz Morrish online shop – www.franzmorish.de  – and our social media profiles.
Personal data is any data that can be related to a specific natural person, e.g. their name or IP address.
1.1. Contact details
Tom Geißler, Goldschmidtstr. 39, 04103 Leipzig, email: info@franzmorish.de, is responsible for the content. We are legally represented by Tom Geißler.
The responsible body for the collection, processing and use of your personal data within the meaning of the Federal Data Protection Act is:
Golden Coffee GmbH
Managing Director: Tom Geißler
Goldschmidtstr. 39
04103 Leipzig
Germany
Tel.: +49 (0) 341 – 97463892
Email: info@franzmorish.de
1.2. Scope of data processing, processing purposes and legal bases
The scope of data processing, processing purposes and legal bases are explained in detail below. The following are generally considered to be the legal basis for data processing:
- Art. 6(1)(a) GDPR serves as the legal basis for processing operations for which we obtain consent.
- Art. 6(1)(b) GDPR is the legal basis insofar as the processing of personal data is necessary for the performance of a contract, e.g. if a website visitor purchases a product from us or we perform a service for them. This legal basis also applies to processing that is necessary for pre-contractual measures, such as enquiries about our products or services.
- Art. 6(1)(c) GDPR applies if we process personal data to fulfil a legal obligation, as may be the case in tax law, for example.
- Art. 6 (1) (f) GDPR serves as the legal basis when we can invoke legitimate interests for the processing of personal data, e.g. for cookies that are necessary for the technical operation of our website.
1.3. Data processing outside the EEA
Insofar as we transfer data to service providers or other third parties outside the EEA, we guarantee the security of the data during transfer, insofar as (e.g. for the United Kingdom, Canada and Israel) adequacy decisions of the EU Commission (Art. 45 para. 3 GDPR) are available.
If no adequacy decision exists (e.g. for the USA), the legal basis for data transfer is usually standard contractual clauses, unless we indicate otherwise. These are a set of rules adopted by the EU Commission and form part of the contract with the respective third party. In accordance with Article 46(2)(b) of the GDPR, they guarantee the security of data transfers. Many of the providers have given contractual guarantees that go beyond the standard contractual clauses and protect the data beyond the standard contractual clauses. These include, for example, guarantees regarding the encryption of data or regarding the obligation of the third party to notify data subjects if law enforcement agencies wish to access data.
1.4. Storage period
Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations preventing deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted, i.e., the data will be blocked and not processed for other purposes. This applies, for example, to data that we are required to retain for commercial or tax reasons.
1.5. Rights of data subjects
Data subjects have the following rights vis-à-vis us with regard to their personal data:
Right to information,
Right to correction or deletion,
Right to restriction of processing,
Right to object to processing,
Right to data portability,
Right to revoke consent at any time.
Data subjects also have the right to complain to a data protection supervisory authority about the processing of their personal data. Contact details of the data protection supervisory authorities are available at https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.
1.6. Obligation to provide data
Customers, interested parties, or third parties must only provide us with personal data within the scope of a business relationship or other relationship that is necessary for the establishment, implementation, and termination of the business relationship or other relationship, or that we are legally obliged to collect. Without this data, we will generally have to refuse to conclude a contract or provide a service, or we will no longer be able to perform an existing contract or other relationship.
Mandatory information is marked as such.
1.7. No automated decision-making in individual cases
We do not use fully automated decision-making in accordance with Article 22 GDPR to establish and implement a business relationship or other relationship. If we use these procedures in individual cases, we will provide separate information about this, provided that this is required by law.
1.8. Contact
When you contact us, e.g. by email or telephone, we store the data you provide (e.g. names and email addresses) in order to answer your questions. The legal basis for processing is our legitimate interest (Art. 6 (1) (f) GDPR) in responding to inquiries addressed to us. We delete the data collected in this context once storage is no longer necessary, or restrict processing if there are legal retention obligations.
1.9. Customer surveys
From time to time, we conduct customer surveys to get to know our customers and their wishes better. In doing so, we collect the data requested in each case. It is in our legitimate interest to get to know our customers and their wishes better, so that the legal basis for the associated data processing is Art. 6 (1) (f) GDPR. We delete the data once the results of the surveys have been evaluated.
2. Newsletter
We reserve the right to inform customers who have already used our services or purchased goods from us about our offers from time to time by email or other electronic means, unless they have objected to this. The legal basis for this data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in direct marketing (Recital 47 GDPR). Customers can object to the use of their email address for advertising purposes at any time without additional costs, for example via the link at the end of each email or by emailing our email address above.
Interested parties have the option of subscribing to a free newsletter. We process the data provided during registration exclusively for the purpose of sending the newsletter. Registration takes place by selecting the corresponding field on our website, by ticking the corresponding field in a paper document, or by another clear action, whereby interested parties declare their consent to the processing of their data, so that the legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR. Consent can be revoked at any time, e.g. by clicking on the corresponding link in the newsletter or by sending a message to our email address given above. The processing of the data until revocation remains lawful even in the event of revocation.
Based on the consent of the recipients (Art. 6 (1) (a) GDPR), we also measure the open and click rates of our newsletters to understand which content is relevant to our recipients.
We use the services of Klaviyo, Inc (“Klaviyo”), 125 Summer Street, Boston MA, 02111, USA, to analyze user behavior in our online store for our own advertising and market research purposes. Klaviyo also uses cookies and can link your behavior in our web shop to your personal data if you have subscribed to our newsletter, created a customer account, or completed an order process in our web shop. Klaviyo's privacy policy can be found at https://www.klaviyo.com/privacy
When using the services offered by Klaviyo, personal data is transmitted to Klaviyo and processed by Klaviyo:
Klaviyo retains personal data until we instruct Klaviyo to delete it, which occurs no later than 180 days after the date on which we requested Klaviyo to use the data.
To protect your data in the US, we have entered into a data processing agreement (“Data Protection Addendum”) with Klaviyo based on the European Commission's standard contractual clauses to enable the transfer of your personal data to Klaviyo. This data processing agreement can be viewed at the following internet address: https://www.klaviyo.com/privacy/dpa.
Klaviyo Inc. is a company based in the USA. The transfer to, processing, and/or storage of personal data by Klaviyo is based on the European Commission's standard contractual clauses. You can find these provisions in the contract we have concluded with Klaviyo: https://www.klaviyo.com/privacy/dpa.
3. Data processing on our website
3.1. Informational use of the website
When using the website for informational purposes, i.e. when visitors to the site do not provide us with any specific information, we collect the personal data that the browser transmits to our server in order to ensure the stability and security of our website. This is in our legitimate interest, so the legal basis is Art. 6 (1) (f) GDPR.
This data includes:
IP address
Date and time of the request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
Amount of data transferred in each case
Website from which the request originates
Browser
Operating system and its interface
Language and version of the browser software.
This data is also stored in log files. It is deleted when it is no longer required, at the latest after 14 days.
3.2. Web hosting and provision of the website
Our website is hosted by Shopify. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. The provider processes the personal data transmitted via the website, e.g., content, usage, meta/communication data, or contact data, in the EU. Further information can be found in the provider's privacy policy at https://www.shopify.de/legal/datenschutz.
It is in our legitimate interest to provide a website, so the legal basis for the data processing described is Art. 6 (1) (f) GDPR.
Shopify CDN
We use the Shopify CDN content delivery network. The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).
Shopify CDN is a globally distributed content delivery network. Technically, the transfer of information between your browser and our website is routed via the Content Delivery Network. This enables us to increase the global accessibility and performance of our website.
The use of Shopify CDN is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 (1) (f) GDPR).
Order processing
We have concluded an order processing agreement (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
3.3. Contact form
When you contact us via the contact form on our website, we store the data requested there and the content of the message.
The legal basis for processing is our legitimate interest in responding to inquiries addressed to us. The legal basis for processing is therefore Art. 6 (1) (f) GDPR.
We delete the data collected in this context once storage is no longer necessary, or restrict processing if there are legal retention obligations.
3.4. Reviews
Visitors to our website can leave reviews for our goods, services, or our company in general. For this purpose, we process meta or communication data in addition to the data entered. We have a legitimate interest in receiving feedback from site visitors about our offerings. Therefore, the legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. If we use a third-party tool for the agreement, the information can be found under “Third-party providers.”
3.5. Customer account
Visitors to the website can open a customer account on our website. We process the data requested in this context on the basis of the consent of the site visitor. The legal basis for processing is therefore Art. 6 (1) (a) GDPR.
Consent can be revoked at any time, e.g. via the contact details provided in our privacy policy. Revocation does not affect the lawfulness of processing prior to revocation. If consent is revoked, we will delete the data unless we are obliged or entitled to continue storing it.
3.6. Offer of goods
We offer goods via our website. In doing so, we process the following data as part of the order:
Delivery address, optional billing address, telephone number, email address, marketing opt-in, payment details.
The data is processed for the purpose of fulfilling the contract concluded with the respective website visitor (Art. 6 (1) (b) GDPR).
We pass on the aforementioned data to the following service providers, insofar as this is necessary within the scope of the order:
Klaviyo, WeClapp, shipping service providers (DHL or DPD) and the respective payment service provider.
The legal basis for the processing is Art. 6 (1) (b) GDPR, as it is necessary for the performance of the contract.
3.7. Payment service providers
We use payment processors to process payments, which are themselves data controllers within the meaning of Art. 4 No. 7 GDPR. Insofar as they receive data entered by us during the ordering process and payment data, we thereby fulfill the contract concluded with our customers (Art. 6 (1) (b) GDPR).
These payment service providers are:
Klarna Bank AB (publ), Sweden (“Klarna Sofort”)
PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg
Shopify Inc., Canada (for Shop Pay)
Stripe Payments Europe, Ltd., Ireland
3.8. Technically necessary cookies
Our website uses cookies. Cookies are small text files that are stored in the web browser on the end device of a site visitor. Cookies help to make the website more user-friendly, effective, and secure. Insofar as these cookies are necessary for the operation of our website or its functions (hereinafter “technically necessary cookies”), the legal basis for the associated data processing is Art. 6 (1) (f) GDPR. We have a legitimate interest in providing customers and other site visitors with a functional website.
Specifically, we use technically necessary cookies for the following purpose or purposes:
Cookies that store language settings,
Cookies that store the shopping cart,
Cookies that store login data, and
Cookies that payment providers set for payment processing and do not analyze user behavior
3.9. Third-party providers
3.9.1. Shopify
We use Shopify to maintain an online store. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. The provider processes meta/communication data (e.g., device information, IP addresses) in the EU.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. Revocation does not affect the lawfulness of processing prior to revocation.
The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://www.shopify.de/legal/datenschutz.
3.9.2. Google Web Fonts
This site uses web fonts provided by Google to ensure uniform font display. The Google fonts are installed locally. No connection to Google servers is established.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq  and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
3.9.3. YouTube videos
We use YouTube videos for videos on the website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., visited web pages, interest in content, access times) and meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. Revocation does not affect the lawfulness of processing prior to revocation.
The legal basis for the transfer to a country outside the EEA is consent.
Further information is available in the provider's privacy policy at https://policies.google.com/privacy.
3.9.4. Klaviyo
We use Klaviyo for email marketing and customer relationship management. The provider is Klaviyo, Inc., 125 Summer St, Floor 6 Boston, MA 02111, USA. The provider processes meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. Revocation does not affect the lawfulness of processing prior to revocation.
The legal basis for the transfer to a country outside the EEA is standard contractual clauses. The security of the data transferred to the third country (i.e., a country outside the EEA) is ensured by standard data protection clauses (Art. 46 (2) (c) GDPR) issued in accordance with the examination procedure under Art. 93 (2) GDPR, which we have agreed with the provider.
The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://www.klaviyo.com/privacy/policy.
3.9.5. Judge.me
We use Judge.me for customer reviews. The provider is Judge.me Company Limited, based in London. The provider processes usage data (e.g., websites visited, interest in content, access times) in the United Kingdom.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. Revocation does not affect the lawfulness of processing prior to revocation.
The legal basis for the transfer to a country outside the EEA is the transitional arrangement in the Trade and Cooperation Agreement between the European Union and the United Kingdom.
The data will be deleted when the purpose for which it was collected no longer applies and there is no retention obligation. Further information is available in the provider's privacy policy at https://judge.me/terms.
3.9.6. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”). Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that Google will truncate the IP address of users in member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by adjusting the settings in their browser software accordingly. We have made privacy-friendly default settings.
The legal basis for the use of Google Analytics is Section 15 (3) TMG and Article 6 (1) (f) GDPR. Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the website (including their IP address) and from processing this data by downloading and installing the browser add-on. Opt-out cookies prevent the future collection of your data when you visit this website. Clicking here will set the opt-out cookie: Disable Google Analytics. As a guarantee in accordance with Art. 44ff GDPR, Google has signed the EU standard contractual clauses. Further information on data processing by Google Analytics can be found in the provider's privacy policy.
If you no longer wish to be tracked by Google Analytics in the future, you can send an email to info@franzmorrish.de  at any time.
3.9.7. Facebook Pixel
In our online shop, we use the Facebook Pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and its representative in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal H, D2 Dublin, Ireland (hereinafter referred to as Facebook).
With the help of the Facebook pixel, we can track the placement of Facebook ads and increase the effectiveness of our ads. This allows personal data to be stored and evaluated, in particular the user's activity in our online shop, device and browser information, data about the ads displayed, and data from advertising partners. This is used for market research purposes and to analyze our marketing strategy.
Data may be transferred to Facebook's servers in the US. Facebook has submitted to and certified itself under the Privacy Shield Agreement between the European Union and the US. This means that Facebook is committed to complying with the standards and regulations of European data protection law. For more information, please refer to the link below:
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
The data collected in this way is anonymous to us. However, this data is stored and processed by Facebook. Facebook may link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook's data use policy. For more information on how Facebook processes data, please visit:
https://de-de.facebook.com/policy.php
4. Data processing on social media platforms
We are represented on social media networks in order to present our company and our services there. The operators of these networks regularly process their users' data for advertising purposes. Among other things, they create user profiles based on their online behavior, which are used, for example, to display advertising on the network pages and elsewhere on the Internet that corresponds to the interests of the users. To this end, the operators of the networks store information about usage behavior in cookies on the users' computers. It cannot be ruled out that the operators may combine this information with other data. Further information and instructions on how users can object to processing by the site operators can be found in the privacy policies of the respective operators listed below. It is also possible that the operators or their servers are located in non-EU countries, meaning that they process data there. This may pose risks for users, e.g. because it makes it more difficult to enforce their rights or because government agencies may access the data.
When users of the networks contact us via our profiles, we process the data provided to us in order to respond to their inquiries. This is in our legitimate interest, so the legal basis is Art. 6 (1) (f) GDPR.
4.1. Facebook
We maintain a profile on Facebook. The operator is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The privacy policy is available here: https://www.facebook.com/policy.php. One way to object to data processing is via the settings for advertisements: https://www.facebook.com/settings?tab=ads.
On the basis of an agreement, we are jointly responsible with Facebook for the processing of the data of visitors to our profile in accordance with Art. 26 GDPR. Facebook explains exactly what data is processed at https://www.facebook.com/legal/terms/information_about_page_insights_data. Data subjects can exercise their rights both against us and against Facebook. However, according to our agreement with Facebook, we are obliged to forward requests to Facebook. Data subjects will therefore receive a faster response if they contact Facebook directly.
4.2. Instagram
We maintain a profile on Instagram. The operator is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The privacy policy is available here: https://help.instagram.com/519522125107875.
4.3. YouTube
We maintain a profile on YouTube. The operator is Google Ireland Limited Gordon House, Barrow Street Dublin 4. Ireland. The privacy policy is available here: https://policies.google.com/privacy?hl=de.
5. Changes to this privacy policy
We reserve the right to change this privacy policy with future effect. The current version is available here.
6. Questions and comments
If you have any questions or comments regarding this privacy policy, please do not hesitate to contact us using the contact details provided above.
